Dale Earnhardt Jr. Jr. - Produce Vol. 1
Like Small Black and POP ETC before them, synth pop/chillwave/Ariel Pink disciples Dale Earnhardt Jr. Jr. have done a hip-hop style mixtape featuring their nostalgic bubbling electronic pop. When I say “hip-hop style”, I mean a seamless album featuring a number of guests and including covers and blatant samples (including a mash up of Biggie and the Beach Boys called, imaginatively, Beach Boys Biggie).
I love this kind of thing. I am only very superficially a rap fan, listening to mostly pop-rap and whatever El-P puts out (can you believe that I haven’t covered Run the Jewels here yet???). So something that’s mostly hazy, beat-heavy pop with the occasional fun party verse over the top is directly down my alley. And it’s obviously down the alley of a lot of internet music fans, as these things keep happening and we keep downloading them. I’m not sure entirely how I feel about being directly targeted like this, but I know I like the result.
This is the kind of convergence that that internet has always promised; it’s like Afrika Bambaataa sampling Kraftwerk in reverse and in real time. The only problem with this kind of convergence here in the twenty-first century is that it’s so constant as to be pedestrian and pandering to a certain, grandularized target demographic. I’d complain more of the music wasn’t so darn good.